MarketableA marketing plan for a hair salon you can run in fifteen minutes a week
Most salon marketing happens in bursts: a push before the holidays, silence for three weeks, then guilt and another push. Clients book with whoever stayed visible between visits — and visibility does not need campaigns. It needs a small rhythm, kept.
Here is the whole plan. It fits on this page because that is the point: fifteen minutes a week, every week, beats a campaign you never start.
The weekly rhythm (three moves)
- Two real posts: a finished job, a busy chair, the team — phone photos, short captions. Real beats polished in a neighborhood feed.
- One Google update: what is new this week, one reason to come. An up-to-date profile is the difference between being found and being skipped.
- One review ask: the client who just said "I love it" is the one who should be asked. Reviews are what the next client reads before choosing.
Your Google Business Profile is your shop window
For a neighborhood salon, the Google profile decides more first visits than Instagram does. Post there weekly: a fresh colour, a seasonal offer, a free slot on Thursday.
Keep hours, services and photos current — a profile untouched since the day it was made tells people the salon might be too.
Reviews: ask at the right moment
Ask when the client says something kind — "so glad you love it, a Google review helps us so much" — not by email a week later.
Answer every review, kind or critical, in your own voice. Owners who answer are owners who care, and future clients read the answers first.
Four weeks of ideas, then repeat
- Week 1 — show why you win: your signature service, the reason regulars choose you.
- Week 2 — show the people: the team, the regulars (with permission), the street you are on.
- Week 3 — answer the question every client asks before booking: price, first visit, styles.
- Week 4 — give a reason to come this week: seasonal, new, or worth the walk.
What we will not promise you
No honest plan promises foot traffic — it promises a rhythm you can keep. The salons that win their street are the ones still posting in month six, not the ones that launched loudest.
If writing this every week is the part you will not do, that is the job worth handing over. Marketable writes your plan from your own website and reviews, then lands the week's finished posts, Google update and newsletter every Monday — $49 a month, cancel anytime. You can see your plan free before paying anything: write it in a minute, no signup.
This site, and the business behind it, are built by AI agents on NanoCorp — which is how the plan above stays current.